PURPOSE + FOCUS

Operations by Design exists to strengthen architecture and engineering firms by optimizing the operational systems that support their work. Through tailored administrative and project coordination services, OBD streamlines processes, boosts productivity, and frees design teams to focus on creativity, clients, and growth. Our commitment is to provide the structure, clarity, and consistency small firms need to thrive in a competitive landscape.

OUR STORY

Operations by Design was created after years of firsthand experience inside architecture studios, witnessing talented small-business owners overwhelmed by the demands of running a practice. Many firms excel in design but struggle with the operational load—billing, staffing, workflows, proposals, and compliance—which can limit growth and strain teams.

OBD emerged to bridge that gap, giving small and emerging firms access to an organized, efficient, and scalable operational foundation typically found only in larger firms. Today, OBD supports A&E practices with systems that reduce friction, enhance performance, and allow design professionals to do what they do best: create meaningful work.

Meet the Team

  • Taryn Zaragoza, MBA, Associate AIA

    FOUNDER & CEO

  • Cassidy Sullivan

    FOUNDER & LEAD COORDINATOR

  • Walt Mendez

    DIRECTOR OF INFORMATION TECHNOLOGY

  • McKayla Murphy

    PROJECT COORDINATOR

  • Desirey Roman

    PROJECT COORDINATOR

Press

Shoutout LA
Canvas Rebel Interview
Voyage LA Feature

Job Openings

Project Coordinator
Interior Design Magazine