PURPOSE + FOCUS
Operations by Design exists to strengthen architecture and engineering firms by optimizing the operational systems that support their work. Through tailored administrative and project coordination services, OBD streamlines processes, boosts productivity, and frees design teams to focus on creativity, clients, and growth. Our commitment is to provide the structure, clarity, and consistency small firms need to thrive in a competitive landscape.
OUR STORY
Operations by Design was created after years of firsthand experience inside architecture studios, witnessing talented small-business owners overwhelmed by the demands of running a practice. Many firms excel in design but struggle with the operational load—billing, staffing, workflows, proposals, and compliance—which can limit growth and strain teams.
OBD emerged to bridge that gap, giving small and emerging firms access to an organized, efficient, and scalable operational foundation typically found only in larger firms. Today, OBD supports A&E practices with systems that reduce friction, enhance performance, and allow design professionals to do what they do best: create meaningful work.
Meet the Team
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Taryn Zaragoza, MBA, Associate AIA
FOUNDER & CEO
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Cassidy Sullivan
FOUNDER & LEAD COORDINATOR
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Walt Mendez
DIRECTOR OF INFORMATION TECHNOLOGY
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McKayla Murphy
PROJECT COORDINATOR
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Desirey Roman
PROJECT COORDINATOR